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FIRM
PROFILE |
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As a sole practitioner I work closely with each client to understand
what is needed for their project. I keep the process very one-on-one.
My overhead is low; hiring writers, photographers, illustrators,
web designers, etc. on a per job basis. By doing this, I can utilize
the particular strengths of one of my associates to best solve
the project's needs without adding substantially to the overall
budget. |
DESIGN
PHILOSOPHY |
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Listening is the first thing I do with any design project. I compile all
the client input; firm philosophy, target market, budget and timeline,
and I analyze the problem needed to be solved. I take these notes
and impressions into the studio and produce
concepts for presentation. |
REIMBURSABLE
EXPENSES |
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My fees include coordination with printers, photographers, copywriters,
etc. I do not mark up reimbursable expenses. The printers I work
with bill the client NET. I do not add any handling fees. |
| WHY
FDA? |
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My style of design is clean, simple and classic. I strive for clarity
in the concept of an idea. My job is to make the reader want to
travel through the piece, in print or on-line, without being distracted
by graphic gimmicks. I understand the financial constraints of non-profits
as well as those of my corporate clients. I work efficiently without
sacrificing the quality of the work, always mindful of the budget. |
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